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M&A – Getting employees dedicated around the organizational Values and Goals

Industry leading eye tracking company Tobii bought its American competitor Dynavox, which created a company with two different cultures. Creating a common set of core values was an important part of the integration process of Tobii and Dynavox.

Presentations from stage were kept to a minimum; instead focus was geared towards group discussions, workshops and business games that triggered engagement, networking and shared insights. Finally, a tailor-made Core Values Game was used to communicate and achieve buy-in on corporate values and identity.

Click to see a video testimonial here

“We came here as a group of people that thought we were working as a team but we’re leaving here as a family of people working as a team.” – Tony Pavlik, VP of Operations at Tobii Dynavox

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