Understanding what a product launch means to all stakeholders
Gilead wanted to help staff get a deeper understanding of what the product launch meant, not only to Gilead employees, but to other stakeholders; doctors, patients, society etc.
Solution – ”Shared experiences”.
We designed an interactive treasure trail where teams visited two hospitals and a non profit organisation, and met and engaged with stakeholders.
Between the site visits, the teams participated in workshops back at the conference center, relating to their own experiences. In addition to the workshops, fun team challenges were included to boost energy levels and add a bit of fun.