A recent study of over 1,500 participants concluded that, on average, people remember 4 PowerPoint slides out of 20 after 48 hours.
Worse still, after a couple more days retention rates declined even more. By then:
Audiences remember only 10% of the content,
And the 10% that one person remembers typically differs from the 10% another person remembers
Not To Get Too Technical, But It’s All To Do With Cognitive Filters
The average person has sat through 1,000 PowerPoint presentations before
It’s not that we have a problem with PowerPoint specifically, but Cognitive Filters mean that when we think we’ve seen or heard something before, we tune out. Rather than really listen to what a person is saying, we draw on our existing knowledge bank and connect the dots in ways we think make sense. Even if they’re different to what’s being said.
To overcome Cognitive Bias, we have to truly experience our information, not just hear it.
Luckily, There’s A Solution And It’s Called Active Learning
Active Learning is the process of using activities to spark discussion and group work to bolster audience engagement and enhance learning
The National Academy of Sciences concluded that Active Learning makes student failure rates plummet by 35% compared to traditional lectures. This was the largest and most comprehensive review of the effect of Active Learning in education, and there’s plenty more research that praises this process. Read the full article in Wired here.
Armed With This Intel, We Decided To Do Things Differently
This video kind of sums it up:
We steer clear of PowerPoint Marathons or Bandana Bonanzas
WE ENGAGE: We embed active listening, two-way communication and immersive participation
WE INSPIRE: We use proven gamification techniques and challenges
WE UNDERSTAND: We deliver premium content, tailored to clients’ needs
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