70% of corporate change initiatives fails One of the major challenges in business today is to make things happen. The challenge  is not to define a strategy, it’s to implement it. A lot of new strategies and initiatives are presented at meetings, using traditional tools like PowerPoint. The problem with that is that after a short time, we start to lose track of the core content, and after a week we cannot even remember 10% of what was communicated. So the way we communicate, and the way we manage to engage people at these meetings, is vital to how well the strategy is received and implemented afterwards.