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Case Studies

Customer Centricity

Understanding what a product launch meant to all the stakeholders

To get a deeper understanding of what the launch means not only to Gilead employees, but to other stake holders; doctors, patients, society etc. Solution”Shared experiences”. The teams visited two hospitals and a non profit organisation and met with stakeholders there.

Between the visits the teams participated in work shops back at the conference center, relating to their own experiences. In addition to the work shops, fun team challenges were completed to boost energy levels and and a bit of fun.

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