Engage 1500 staff in Charity simultaneously across 11 airports
Swedavia manages 11 airports in Sweden, and wanted to let all 1500 employees engage with their charity work in a new way. The challenge was to achieve this simultaneously across the 11 airports.
We created a customised game, that was run in three separate heats to not interrupt work and services. The participants were divided into 350 teams. The game objective was two-fold:
- Compete against each other by finding up to 25 codes, hidden around the airports.
- Cooperate by jointly reaching a certain score (minimum 50 000 points). That score would then be converted to money, given to charity.
The game was a great success and the teams exceeded the goals. During the game many teams spontaneously started collaborating by sharing the locations of the codes. This to ensure that all colleagues found as many of them as possible so the overall goal could be reached easier.