{"id":19697,"date":"2020-05-27T14:02:15","date_gmt":"2020-05-27T14:02:15","guid":{"rendered":"https:\/\/www.greenhatpeople.com\/?p=19697"},"modified":"2020-06-17T08:33:06","modified_gmt":"2020-06-17T08:33:06","slug":"strategiutrullning-distans","status":"publish","type":"post","link":"https:\/\/www.greenhatpeople.com\/sv\/blog\/strategiutrullning-distans\/","title":{"rendered":"Case study – Strategilansering i en digital milj\u00f6"},"content":{"rendered":"

\"\"<\/p>\n

Utmaning<\/span><\/b>en:<\/span><\/h3>\n

Ett nordiskt bolag med verksamhet i tre olika l\u00e4nder har efter m\u00e5nga \u00e5r arbetat om sin strategi efter att f\u00f6r tv\u00e5 \u00e5r sedan g\u00e5tt ihop och blivit ett bolag (fr\u00e5n att tidigare ha varit fyra separata bolag). Den nya strategin ska reflektera en nyt\u00e4ndning i bolaget. M\u00e5let \u00e4r att signalera att man nu \u00e4r ett enda f\u00f6retag – d\u00e4r medarbetarna kommer beh\u00f6ver ta del av nya gemensamma fokusomr\u00e5den, en ny gemensam v\u00e4rdegrund och inte minst en ny varum\u00e4rkesstrategi. Dessutom byts det gamla f\u00f6retagsnamnet ut mot ett nytt. Bolaget ville h\u00e4r samla alla medarbetare med en k\u00e4nsla av samh\u00f6righet, och skapa f\u00f6rst\u00e5else f\u00f6r att strategif\u00f6r\u00e4ndringen \u00e4r av stor vikt d\u00e5 v\u00e4rlden runtomkring st\u00e4ndigt f\u00f6r\u00e4ndras.<\/span>\u00a0<\/span><\/p>\n

En extra utmaning \u00e4r att hela organisationen inte fysiskt kan samlas f\u00f6r lanseringen, vilket var anledningen till att kunden \u00f6nskade att strategiutrullningen skulle ske digitalt.<\/span>\u00a0<\/span><\/p>\n

 <\/p>\n

 <\/p>\n

\"\"<\/p>\n

L\u00f6sningen:<\/span>\u00a0<\/span><\/h3>\n

Genom att kombinera olika delar av v\u00e5r teknik och v\u00e5ra spelbaserade koncept f\u00f6r inl\u00e4rning, skapade vi ett spel d\u00e4r deltagarna i grupper om fem till sex personer (blandade fr\u00e5n hela organisationen), f\u00e5r ta del av ett spel som inneh\u00e5ller b\u00e5de l\u00e4ttsamma Quizzar, s\u00e5v\u00e4l som mer inneh\u00e5llsrika moment. Spelet delas in i tre olika delar eller kategorier, och kompletteras med ett antal dilemman d\u00e4r den nya v\u00e4rdegrunden s\u00e4tts i praxis.<\/span>\u00a0<\/span><\/p>\n

 <\/p>\n

F\u00f6rsta delen \u2013 Omv\u00e4rldsbilden<\/span><\/b>\u00a0<\/span><\/p>\n

I spelet m\u00f6ter deltagarna ett antal faktabaserade fr\u00e5gor om hur omv\u00e4rlden ser ut, och d\u00e4refter ett antal p\u00e5st\u00e5enden att ta st\u00e4llning till som grupp i ett \u201dsant eller falskt\u201d \u2013 format. \u00a0F\u00f6retagets syfte och nya vision presenterades, f\u00f6ljt av att alla deltagare fick ber\u00e4tta vad syftet och visionen innebar f\u00f6r dem personligen. <\/span><\/span><\/p>\n

Andra delen \u2013 F\u00f6rst\u00e5 huvuddelen av strategin<\/span><\/b>\u00a0<\/span><\/p>\n

I den andra delen av spelet lades fokus p\u00e5 strategins delar, att utv\u00e4rdera nul\u00e4get och att debattera kring vad som beh\u00f6ver g\u00f6ras f\u00f6r att lyckas n\u00e5 framg\u00e5ng. <\/span><\/span><\/p>\n

Tredje delen \u2013 Kulturen<\/span><\/b><\/p>\n

Sist men inte minst blandas den nya v\u00e4rdegrunden in. Deltagarna beskriver olika beteenden och utv\u00e4rderar status samt hur var och en b\u00e4ttre kan leva v\u00e4rdegrunden. <\/span><\/p>\n

I ett par korta dilemman fick deltagarna ocks\u00e5 tr\u00e4na p\u00e5 att applicera v\u00e4rdegrunden i vardagliga situationer!<\/span><\/p>\n

Hur fungerade spelet?<\/strong>
\n<\/span><\/p>\n

Spelet inleddes med en kort video d\u00e4r VD:n presenterade den nya strategin via ett onlinem\u00f6te. Deltagarna fick sedan m\u00f6jlighet att st\u00e4lla ett par fr\u00e5gor, och spelet avslutades med en feedbacksession d\u00e4r tre stycken personer ur ledningsgruppen under tiden som spelet har genomf\u00f6rts f\u00e5tt l\u00e4sa in sig p\u00e5 svaren och f\u00f6rbereda sig p\u00e5 att \u00e5terge kort feedback p\u00e5 alla svar. \u00a0<\/span><\/span><\/p>\n

 <\/p>\n

Resultatet: <\/span>\u00a0<\/span><\/h3>\n

En lyckad lansering av den nya strategin, en gap-analys av var organisationen st\u00e5r och ett riktigt varmt mottagande av den nya v\u00e4rdegrunden!<\/span>\u00a0<\/span><\/p>\n

Reaktioner fr\u00e5n deltagarna:<\/strong> <\/span><\/p>\n

\u201cIt was so fun to meet up with new colleagues from our company and discuss our new strategy. The biggest win was that we actually got to discuss how this strategy will affect our everyday behaviors.\u201d – <\/em>Deltagare
\n<\/em><\/p>\n

\u201cS\u00e5 otroligt h\u00e4ftig att t\u00e4nka sig att alla i f\u00f6retaget sitter och fokuserar p\u00e5 strategin, fr\u00e5n sina k\u00f6k och vardagsrum\u201d. – <\/span><\/em>Deltagare<\/span><\/p>\n

\u201dThank you for a great strategy game and for bringing us all together\u201d – <\/em>Deltagare<\/p>\n

\u201dAllt vad jag har h\u00f6rt ha varit v\u00e4ldigt positivt \u00f6ver strategispelet! Well done.\u201d \u2013 <\/span><\/em>CEO<\/span><\/p>\n

\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Ett nordiskt bolag med verksamhet i tre olika l\u00e4nder har arbetat om sin strategi f\u00f6r att ge bolaget en nyt\u00e4ndning. Bolaget ville ge medarbetarna en k\u00e4nsla av samh\u00f6righet och f\u00f6rst\u00e5else – d\u00e4r strategiutrullningen dessutom skulle ske p\u00e5 distans. <\/p>\n","protected":false},"author":1,"featured_media":19913,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[6],"tags":[183,211,330],"acf":[],"yoast_head":"\nCase study - Strategilansering i en digital milj\u00f6 - Green Hat People<\/title>\n<meta name=\"description\" content=\"En ny strategi ska rullas ut i organisationen - och kunden \u00f6nskar att strategiutrullningen sker digitalt. 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