Case Study: Rockitfish – Embedding Equality, Diversity and Inclusion

Engaging

Digital

Measurable

Etiquetas: , ,

Diversity Challenge Game – Brief

In partnership with events planner, Rockitfish, we devised an employee engagement activity for a Skills Development client, based around EDI (Equality, Diversity and Inclusion). Initially just for their UK team, this self-run digital game had the potential to be shared globally, across 27 office locations.

Coined the ‘Diversity Challenge’, this classic ‘Escape Room’ style game would ask each group to solve puzzles and unravel clues to overcome the challenge. Set against a 60-minute countdown, it was vital that participants experienced every game. This exposure to all puzzles, quizzes and conundrums would give them a full EDI education.

‘“We were looking to move our client away from rudimentary PowerPoint quizzes to a tech-driven solution. Knowing the reputation and flexibility of Green Hat People, they were the obvious choice. Together, we were able to mould an online game around the client’s EDI (Equality, Diversity and Inclusion) priorities and messages, to create a highly engaging, informative and fun bespoke digital experience for teams across their organisation.”

– Kieron O’Shea, Director of Rockitfish

Delivery

To accentuate the EDI theme, the game involved a disgruntled employee turned hacker who had infiltrated the company’s system. His mission? To have his former colleagues prove that they understood the importance of equality, diversity and inclusivity. Only then would they regain access to their files.

All tasks, as well as being fun and engaging, were tailored to EDI. Participants were asked to watch videos, analyse newspaper headlines and decipher puzzles. A clue was given for each correct answer, leading to a final showdown where the correct code would unlock the system.

Outcome

The game was a huge hit with the company’s employees. Statistics showed that 93% of participants agreed that the activity was both fun and engaging, and that it was useful as a team building activity.

It was clear that there was healthy competition between each group. Working in smaller teams, it allowed every member to be involved on a social and intellectual level. Whereas previous EDI education may have been formulaic, the company now had an interactive, technology solution that truly energised their workforce.

‘The group activity was a huge success with the HR team – it definitely fuelled our competitive spirit, and truly brought EDI to life. Well done on providing such an engaging activity’

– Head of HR Professional Services

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