Communicating new corporate Values in a new way

Abbvie wanted to communicate the corporate values in a really vivid and engaging way and to increase the understanding of what the values stood for.

Since one of the themes of the company meeting was music we created a customised music industry business game that incorporated the values of Abbvie. Each team was given the role as A&R for a large record label. Their end goal was to “sign” an artist, by successfully completing a number of missions. The values were really well understood and well supported across the organisation.

“A genuine value was created as it was customised
for us, utilizing our values” – Christian Horn, Abbvie

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