You Probably Won’t Be In The Office Much

A day in the life of an area developer will be mostly about growing the business and finding smart ways to ensure deliveries are taken care of in an efficient manner.

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We delivered 1,200 events last year, some really small and others really huge. Your market will be as large or larger than the ones we already operate in, so there will be no shortage of work opportunities.

But We’ve Done A Lot Of The Work For You

Once you’ve sold a concept to a client, we’ll make sure your co-workers get the information and material they need so that you can keep on meeting clients and they can take care of the deliveries.

That process has been tested and streamlined to perfection by us. What you need to focus on is setting up an automatic flow of new clients coming in through marketing and sales, and then ensuring that interested parties are converted to buying clients.

Marketing And Sales

One thing that is quite unique with our setup is that we offer activities for really small (6) as well as really huge groups (thousands at once).

AdWords, Web and Facebook Will Ensure a Continuous Flow of Small Clients

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We’ll help you set up a smart, tested marketing strategy, primarily through Adwords and Facebook, to ensure a steady stream of smaller clients visiting your website and placing orders using forms, chat and phone.

These small bookings are primarily team building activities and ensure a steady cash flow that will fuel your operations department and keep them busy and on top of things.

For this to work for you, you need to set up an efficient operations department that will work autonomously, without having to consult you on every decision.

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Traditional Sales Activities Will Get You The Large Orders

Once you get that part of your business streamlined, you should shift your focus towards signing the large accounts.

Targeting event agencies and large corporations with more than 300 employees is an effective sales strategy, and that’s all about setting up meetings, discussing value propositions and retaining healthy business relationships with the right people.

It’s All About Listening – And Listening Is All About Asking Questions

Your job will be to make sure that your prospective clients know that you understand their business and what’s important to them, so that you can offer the solutions that best meet their demands.

That means you have to be a great listener.

foto:Christiaan DirksenStrålfors Sales meeting 2012 Runö

Discovery Days – The Best Way To Ensure A Steady Stream Of Meetings

What you want is a steady stream of meetings in your target audience. And the best way to get that is to organize events or “discovery days” where people from the industry can come and try out the products first hand.

We have a number of examples that show why this is an unbeatable marketing strategy, and we will share them with you once we get started.

Delivering A Game Or Workshop

Our tablets are pre-programmed to make sure engagement reaches rocket-high-levels and that the event runs smoothly, with no hick-ups.

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Let The Tabs, Checklists and Instructions Do The Work For You

We’ve innovated a system that you will fall in love with. Organizing an event for hundreds of participants has never been this easy for you, or this engaging for the participants.

Your tabs will contain the games, videos, workshops and instructions that make the whole experience flow perfectly. You just download the customized app to your tablets and press start, and they’ll take care of the job for you. That means you can focus on impeccable presentations and superb client care on site.

Invaluable Feedback Immediately Accessible

It also means that you can sit down during the game or workshop and follow each team’s progress live.

Our clients love sitting down during the event to study answers to workshop questions or statistics on how well teams are managing in solving dilemmas. While teams are playing, a feedback presentation is typically prepared by management, giving the whole conference a modern and open feeling.

Here’s an example of a management team from Tobii Dynavox looking at incoming team answers:

Business Administration

Naturally, the typical administrative chores for any business will apply.

You’ll have to take care of things like finding office premises, recruiting talent, listening to and motivating staff and the likes.

We’ll make sure you get some valuable help in this area also.

Ready to read more?

Go to step 5: Workshop & Game Content + The Technology >